The Marketing of ‘Good’- Cause or Care?

In todays corporate world shareholder primacy is the order of the day and … Business growth is the mandate that must be delivered, and every dollar … of ‘Care Marketing’ rest on business, human and environmental sustainability, …

Towers Rotana Dubai supports Earth Hour

… of the commitment to reinforcing the Rotana’s corporate sustainability initiative; Rotana Earth which, has been developed to address environmental, …